We are Cozy House,
the marketing brain behind your brand.
Your brand is talking whether you're in the room or not.
We make sure it's saying the right thing. Cozy is the marketing brain behind your brand, we build the brand and social strategy, the AI systems behind both, and the visual standard so what's online finally looks as good as the work you've already built. And we tell you exactly what to do so your brand stays strategic, on voice, and in front of the right people.
Brands we’ve
built with:
Pretty work. Smart systems.
We build the operating system behind your brand and social. We extract the voice no one else can replicate, set the standard through real execution, build the AI tools that keep it consistent, train your team to run it, and keep you in our room as platforms and algorithms keep shifting. The whole game is specificity, and it's what makes the rest of the work hold up.
COZY SERVICES
01Brand Strategy & Social
Brand Strategy & Social
For founders ready to build the full brand and social system.
Starting at $25,000
02The Visibility Cohort
The Visibility Cohort
Eight weeks live with Syd to build your identity, your content pillars, your social profiles across platforms, and a content strategy
$4,500
03The Cozy Brand Room
The Cozy Brand Room
Ongoing access to weekly education with Syd and the Cozy team.
$997 / month
04The Cozy Capture
The Cozy Capture
A full day in the studio with Sydney and the Cozy team.
$15,000
WHERE TO START?
Choose Your Path
I need my brand and social built right.
You've built an amazing business and your brand and social have not caught up to it yet. Brand & Social Build is where we go deep on your voice, your positioning, your content systems, your social execution, and your team training. By the end you have an operating system you keep and a team that can run it without us.
I want to build my own social with Syd guiding me.
You want to execute your own brand and social, you want Syd educating and guiding you every step, and you want it done inside a eight-week container with structure and applied work. The Visibility Cohort gives you the strategy, the frameworks, and the AI tools we use with our 1:1 clients, in a group format where Syd is the one teaching.
I want weekly education and ongoing access for me and my team.
You've built an amazing business and your brand and social have not caught up to it yet. Brand Strategy & Social is where we go deep on your voice, your positioning, your content systems, your social execution, and your team training. By the end you have an operating system you keep and a team that can run it without us.
I want the Cozy team to capture me.
One day in studio with me and my team. We shoot you like the trusted advisor you already are, and you walk out with over a month of content. Breakfast and lunch on us + a photoshoot, and video shoot directed by Syd.
MEET
SYDNEY
"Your brand is talking whether you're in the room or not. We make sure it's saying the right thing."
- Sydney Hagel,, Founder
HER WORK
Syd has grown Callan Faulkner of The Uncommon Business from 10K to 59K Instagram followers and seven million dollars in organic social revenue in four months, scaled David Ghiyam past 400K followers in under six months, and rebuilt Lymph Lounge from word-of-mouth to booked out for months.
HER WHY
The pattern is the same every time. The work was never the problem, the voice and the visual brand were. Cozy exists to pull that voice out, build the strategy around it, and make the founder look as good as the work they've already done.
HER BASE
Syd is based in Minneapolis, hosts the Well Said podcast, and runs The Cozy Brand Room alongside the agency. Most clients come in tired of cut-and-paste work. If you've outgrown your brand, she's the person you want in the room.
The Work
Rebrand + Brand Strategy & Social System
+400K Instagram followers. +92K YouTube subscribers in under six months. Events selling out in two hours
Social Audit & Ongoing Social Management
277K Instagram reach. 1,183% follower growth in two months. Booked out for months.
Brand Strategy & Social Management
A complete visual identity that matches the caliber of your business. Waitlist only, selectively accepted.
Rebrand +
Social Management
A complete visual identity that matches the caliber of your business. Waitlist only, selectively accepted.
COZY PODCAST
Well Said with Syd
Brand strategy, founder stories, and what it takes to build something people remember. Syd breaks down brand identity, content strategy, and what's working right now in social - some episodes solo, some with the founders behind the brands talking about how they got where they are. New episodes weekly.
LISTEN ON
What Cozy Clients Say:
“Our reach is doubling,
we're speaking the language our audience understands, and we're building an ecosystem that will keep living on. Sydney directed a full brand shoot from across the country, and everything still feels cohesive and true to the brand no matter where it lands in the world."
-Becca James, CMO of David Ghiyam Company
“She’s easily in the top 1% of creative
minds I’ve encountered.
Sydney has a rare ability to see every layer of a brand and articulate what most people can only sense. Every time we talk, she gives me a new edge, a perspective that even the best branding experts I've worked with have never been able to reach.”
-Callan Faulkner, Founder of The Uncommon Business
“Syd's work on our brand and social was a complete turning point for us
Once we implemented her recommendations, we saw immediate results. More traction, more sales, and a clear sense of direction. Our brand now feels elevated to the level of the value we provide."
- Dr. Stephanie Wigner, Owner of The Wealthy Practitioner
“Working with Sydney and the Cozy team has been one of the most valuable things we've done for our brand.
From social strategy to content direction to the photo shoot she directed, everything now feels intentional and on-brand. Our online presence finally reflects the same standard of excellence as the in-studio experience."
-Brian DeRosa, Co-Founder of CLEO Skin + Laser
“The Cozy team takes the time to truly listen to a client's story and seeks to understand a brand from the inside out.
In a world of cut-and-paste work, Cozy stands out for its refreshingly honest and independent approach."
-Heidi Zimmer, Owner of Wild Rice
THE NEWSLETTER
The Cozy Edit
I want to fix your bad bio
Seats to the Cozy Visibility Cohort are officially open
In Good Company
What I Would Change on Your Social Media Right Now
