Built to Be Seen: Free Workshop

Get seen + keep it fun. A 90-minute workshop for business owners who are done performing for the algorithm & guessing on social content that converts.

August 3, 2026 | Free | 90 Minutes | Virtual

If you've poured effort into a post and watched it flop, you're not bad at this. You've just been taught to talk to everyone and judge yourself constantly on camera, when the people who will actually convert are the ones who feel like you're speaking straight to them more casually than you think!

Here's what almost nobody tells you: the more specific you get, the bigger you can go. Niching down isn't the opposite of going viral, it's how the right people find you and how the wrong noise falls away.

And most business owners are so busy educating, educating, educating to prove they know their stuff that they forget their personality, which is what makes people trust you and buy from you. I spent the last three months testing exactly that, what happens to my leads and conversions when I lead with brand and have fun versus when I don't, and I'm going to show you what I found.

In our 90-minutes together, I'll walk you through my cozy SEEN & FUN framework, the four things that make the right person stop scrolling and pay attention:

  • S — Story: who you are and who you're for

  • E — Edge: your point of view, the take only you have

  • E — Evidence: your proof, so people trust you fast

  • N — Nervous System: the steady system underneath your content, your dashboards, tools, and AI updating every month, so showing up always feels aligned and never forced


All of it runs on fun, because the second it feels like a performance, it stops working.
Bring your phone. We'll pull up profiles and make changes together live.

BONUS ALERT!!!!! You'll leave with my Claude skill we use on every client that turns one conversation into a full week of content, yours to keep.

I'm Syd, founder of Cozy. I've driven over $7.5M in inorganic social revenue, and 200 people came to my last free workshop.

Live with a limited replay, so grab your spot while there's room!!