A brand that feels like home

doesn’t happen by accident.

Getting cozy means getting close: to your story, your audience, your why. We partner with brands that think differently - the ones who care about depth, understanding, and doing things with meaning.

the sweet spot

You know what makes your brand different. We make sure everyone else does.

So many great companies go unseen. They’re doing work that matters, building community, and creating real impact, but people can’t feel it. Their message is scattered, their visuals don’t match their story, and there’s no clear strategy holding it all together. We help close that gap.

When you work with Cozy, your audience finally sees your company the way you’ve seen it from the start. The visuals, the story, and the message come together to show people what makes your work so special. It’s the moment your brand feels clear, aligned, and deeply understood.

& that’s the sweet spot.

Our Services

Brand
Foundations

For brands finding or refining their voice, identity, and presence. We help you build the inside of your brand — your story, your style, your clarity.

  • Brand Audits

  • Brand Identity Design & Rebrands

  • New Brand Creation
    (visual + verbal)

  • Brand Guidelines & Systems

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Strategy
& Systems

For brands that are ready to scale with structure and clarity. We bring intelligence to your growth — so you’re not just posting, you’re leading.

  • Social Media Strategy & Management

  • Campaign Ideation & Management

  • AI Brand Tool Building

  • Web Strategy Integration (voice, messaging, flow)

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Content &
Creative Direction

For brands that are ready to be seen. We help you show up clearly and consistently — with strategy-led content that converts and connects.

  • Content Capture & Direction (UGC, campaigns, on-site shoots)

  • Social Media Management

  • Paid Media Asset Creation

  • Creative Direction

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For brands who need clarity, fast.

A 2-week deep-dive into your social and brand presence & the industry — designed to give you insight, direction, and a refined strategy you can actually use.

Includes:

  • Brand & Social Audit

  • Competitor & Market Analysis

  • Messaging, Voice, and Visual Review

  • Voice + Vision Rework

  • Action Plan & 30-Day Content Direction

The Quick & Cozy

Work with Cozy

Meet
Sydney Hagel.

Sydney is a brand and marketing strategist who helps companies build clear, connected, and human brands that stand out for the right reasons. She’s built an audience of more than 260,000 and a wellness podcast, Well Said, with over 2 million listens - creating connection that reaches and resonates.

Before launching Cozy, she worked with a nationwide company where she helped build and rebrand 27 fitness concepts, guided how thousands of coaches communicated brand voice, and brought consistency to the experience of more than 4 million members. She understands what it takes to earn attention, build trust, and keep it.

Today, Sydney brings that same depth and precision to the brands she believes in - the ones creating impact, driving culture forward, and ready to be seen for what they truly are.

How It Feels to Get Cozy

  • "Working alongside Sydney has been such a gift. She’s helped us think strategically about every layer of David’s brand, from campaign direction to content systems to the creative vision itself. She organized and directed a full brand shoot from across the country, ensuring that no matter where our campaigns appear around the world, everything feels cohesive and true to the brand. Our reach is doubling, we’re speaking the language our audience understands, and building an ecosystem that will continue to live on."

    Becca James,
    Marketing Director for David Ghiyam

  • “Syd’s audit was a complete turning point for us. She helped us see exactly where our brand and content could be stronger, from visual consistency to tone of voice and engagement strategy. Once we implemented her recommendations, we saw immediate results - more traction, more sales, and a clear sense of direction. Our brand now feels elevated to the level of the actual value we provide, both visually and strategically. Everything finally looks, sounds, and performs the way it should.”

    Dr. Stephanie Wigner,
    Owner of The Wealthy Practitioner

  • "Sydney has a rare ability to see every layer of a brand — voice, visuals, and vision — and articulate what most people can only sense. Every time we talk, she gives me a new edge, a perspective that even the best branding experts I’ve worked with have never been able to reach. She’s helped me refine the way my brand is expressed. It’s rare to find someone who can translate energy into language and strategy. Syd is easily in the top 1% of creative minds I’ve encountered."

    Callan Faulkner,
    Founder of The Uncommon Business

  • "Working with Sydney and the cozy team has been one of the most valuable things we’ve done for our brand. She helped us clarify who we are as a business and translate that into a cohesive, elevated presence that reaches more people. From social strategy to content direction to aligning with quality influencers, everything now feels intentional and on-brand. The photo shoot she directed was a turning point for us. Our online presence finally reflects the same standard of excellence as the in-studio experience: refined, connected, and built for growth."

    Brian DeRosa,
    Co-Founder of CLEO Skin + Laser

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